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Privacy Policy

Last updated: 5 July 2026

This Privacy Policy explains what personal data The Farmland Atlas collects, how and why we use it, who we share it with, and the rights you have over it. It is written to meet the standards of the EU General Data Protection Regulation (GDPR) and applies to your use of our website, interactive map, API, concierge product and related services (together, the “Service”). Please read it alongside our Terms of Service.

1. Who we are

The Farmland Atlas is operated by Kiss Industries (“we”, “us”, “our”), a company based in Switzerland, which is the data controller responsible for your personal data. As a Swiss company we are subject to the Swiss Federal Act on Data Protection (FADP), and because we serve users in the European Union we also comply with the EU General Data Protection Regulation (GDPR). For any privacy question, or to exercise your rights, contact us at [email protected]. For general enquiries you can also reach us at [email protected].

2. The data we collect

We collect only what we need to run the Service. Depending on how you use it, this includes:

3. How and why we use your data

We use your personal data for the purposes below. For each, we identify the lawful basis on which we rely under the GDPR:

We send transactional emails (such as magic sign-in links and billing notices) as a necessary part of providing the Service.

4. Cookies and local storage

For visitors in the EU and EEA we use essential cookies plus a single first-party analytics cookie. The essential cookies keep you signed in, remember your preferences, and hold your free-lookup counter. The analytics cookie is set by DataFast, our privacy-first analytics provider, and measures aggregate usage such as page views and conversion steps; it does not identify you individually or follow you across other sites. We never use cookies for advertising, we do not build advertising profiles, and we never share your data with advertisers or ad networks. Sponsor placements (which are removed for PRO) are served as static content and do not track you.

5. Who we share your data with

We do not sell your personal data. We share it only with the service providers that process it on our behalf, under contract and only as needed to run the Service:

We may also disclose personal data where we are required to do so by law, to comply with legal process, or to protect the rights, safety and security of our users, the public or the Service. If we are ever involved in a merger, acquisition or asset sale, we will require the recipient to honour this policy.

6. Where your data is stored and international transfers

We host our servers and store your account and usage data in the European Union, and that data does not leave the EU under our control. Data is transmitted over encrypted (HTTPS) connections. The one exception is Google sign-in: if you choose to sign in with Google, Google processes your authentication on its own infrastructure and under its own terms, which we do not control and which may involve processing outside the EU. Where personal data is transferred outside the European Economic Area by a processor, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, to protect it.

7. Security

We take reasonable technical and organisational measures to protect your personal data, including encryption in transit, access controls, and limiting who and what can reach the data. We use reputable providers for payments and email so that sensitive details (such as card numbers) are handled by specialists and never stored by us. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your data and to respond appropriately to any incident.

8. How long we keep your data

We keep personal data only as long as we need it:

You can ask us to delete your account at any time, and we will remove or anonymise your data except where we must retain some of it to meet a legal obligation.

9. Your rights

Under the GDPR and similar laws, you have the following rights over your personal data:

To exercise any of these rights, email [email protected]. We will respond within the time required by law. You also have the right to lodge a complaint with a supervisory authority. If you are in the EU or EEA, you may complain to your local supervisory authority, in particular in the country where you live or work. In Switzerland, the competent authority is the Federal Data Protection and Information Commissioner (FDPIC).

10. Marketing and transactional email

We send marketing email only if you have opted in, and every marketing message includes an unsubscribe link so you can stop at any time. Transactional emails, such as magic sign-in links and billing notices, are part of providing the Service and are sent regardless of your marketing preferences.

11. Children

The Service is not directed to, and may not be used by, anyone under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Automated decision-making

The viability scores you see are modelled estimates about places, not automated decisions about you. We do not carry out automated decision-making that produces legal or similarly significant effects concerning you, and we do not profile you for advertising.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy here with a new “last updated” date and, where appropriate, provide additional notice. We encourage you to review it periodically.

14. How to contact us

For any privacy question or request, email [email protected]. For general enquiries, email [email protected].

See also our Terms of Service.